Naturally, they were concerned because they didn't know what YouTube was and didn't really understand the Internet. "When I told my parents that I didn't want to go to graduate school and get my master's degree but instead pursue YouTube they didn't say no. Lilly credits her Punjabi parents, Malwinder and Sukhwinder Singh, for supporting her throughout the journey. "My Indian heritage is a big part of me and so it does inspire a lot of my storytelling," says Lilly, who was born and raised in Scarborough, Ontario. Punjabi culture, however, has remained a constant. But eventually, as her popularity grew, she started attracting celebrities like Dwayne Johnson, Selena Gomez, Seth Rogen, James Franco, Steve Aoki and Madhuri Dixit. Initially, she focused on making observational videos that tackled everyday life. In the past 10 years, Lilly, known to her fans as Superwoman (inspired by her childhood idea that she had an invisible "S" on her chest), has earned 14.5 million subscribers on YouTube, written a New York Times best-seller ( How To Be A Bawse: A Guide to Conquering Life), acted, produced and starred in a live world tour, released a feature film ( A Trip to Unicorn Island), earned tenth position in Forbes' 2017 list of the world's highest-paid YouTube stars, and topped its 2017 Top Influencers List in the entertainment category.
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